Empathy Map Builder

Map what your users say, think, do & feel on one board

Collect sticky notes across the four empathy quadrants, then export the board as a PNG or copy an AI prompt to dig into pain points and motivations.

Map what your users say, think, do, and feel to understand their needs.

Business contextTarget persona

What are some exact quotes or words the user said out loud during interviews or feedback?

What if I make a mistake?

I don't have enough time for this.

What is the user thinking about? Internal beliefs, motivations, or worries they might not vocalize?

This looks complicated.

I hope this saves me time.

What actions and behaviors did you observe? What steps do they take to solve their problems?

Searches for tutorials online.

Hesitates before clicking 'Submit'.

What emotions is the user experiencing? Are they frustrated, confused, excited, or anxious?

Overwhelmed by choices.

Anxious about security.

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