CAC / LTV Calculator

Know what each customer costs and how much they're worth

Compute customer acquisition cost, lifetime value and the LTV:CAC ratio with a health verdict and payback time.

CAC / LTV calculator

Know what each customer costs and how much they're worth.

Total marketing spendNew customers acquiredAverage order valuePurchase frequency per yearCustomer lifespan (years)

CACRp 100.000

LTVRp 3.600.000

LTV:CAC ratio36.0x

CAC payback1.0 months

Verdict

Healthy — you're reinvesting profitably.

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